Trading Fifestyle...
Fifestyle is an exciting card scheme offering cardholders discounts, bonuses and special deals with certain Council services such as Leisure Centres, Theatres, Community Venues, golf courses.

Add in the business and traders in the Kingdom already signed up to the concept of Fifestyle from:

Multi-national and national retailer groups to corner shops; chemists fashion boutiques; taxis; colleges;  garages;

... and the reality will be one of the most valuable cards people will own.

Many organisations, commercial and professional firms acknowledge the potential Fifestyle has for:

 
  • enlarging their customer base
  • increasing turnover
  • turning lows into peaks
  • quiet periods into busy ones
Beneficial, Dynamic...
Already Fifestyle means a more beneficial way, a more dynamic way of buying goods and services, entertainment and leisure pursuits for each and every cardholder.  A cardholder takes the trouble to fill in a form and apply; in many cases they pay for their cards. They expect  to make a profit on their investment which means their first choice will be to go where they see "Trading Fifestyle" window stickers. Fife Council is committed to refining and evolving Fifestyle to bring better benefits to all cardholders and partnership businesses.
Your Offers ...
As a business, as a trader it costs you nothing to join, except for your Fifestyle incentives which you decide upon, they may be ...
  •  bonuses
  •  special deals
  •  discounts
they can be anything, as long as Fife Council accepts them as genuine.
 
 Fifestyle: your opportunity to ...
  • retain loyal customers, attract new ones
  • enjoy a dynamic new partnership with Fife Council
  • access the Council customer base, the largest in the Kingdom
  • be listed in the FifeLife and the Fifestyle Calendar as a business where cardholders can expect benefits
  • be featured in "Trading Fifestyle" newsletter
  • display the "Trading Fifestyle" logo in local advertising
By stimulating your creative imagination on behalf of customers, loyal and potential, you are well on your way to looking after them, and if you don't someone else will.

Make the "Trading Fifestyle" logo work for you by signalling special cardholder deals or services.

Look at the public distribution tables and see the potential there is for catering for the different groupings.  Cardholders range form the age of 5 upwards.  If that were all, Fifestyle has a vibrant future, but add in card holders from Tayside, from Lothian's, from Central - people who commute to Fife and buy goods and services - and the future is brighter still.  That's the beauty of Fifestyle: anyone can buy the card to reap the rewards in Fife.
Age Structure (%)
Local Area 0-15 16-24 25-34 35-44 45+
Fife 20.6 11.8 15.4 13.9 38.3
West 21.5 11.6 16.1 14.3 36.5
Central 29.9 10.6 15.8 13.9 38.8
East 18.4 14.9 13.4 13.0 40.3
Population Distribution
Fife 351,600
West 129,570
Central 148,500
East  73,530
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Trading Fifestyle Application>>
 

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Contact: fifestyle@fifestyle.co.uk